NSAC x NFL: Playgrounds

A campaign for the NFL’s Playgrounds brief, created by a UNL NSAC team in the American Advertising Federation’s National Student Advertising Competition. The team’s plans book won first place at the district level. Mikayla’s role: project manager, account planning, media and brand engagement, focus groups, and some videography.

Campaign manifesto film (1:14)

Motion graphic (0:04)

TV spot (0:48)

NFL PLAYGROUNDS logo: NFL shield with PLAY in pink and GROUNDS in green

Spanish-language commercial with subtitles (1:00)

Illustrated mockup of Hometown Huddle, a pink and green activation event with play zones, a learn zone, a give back zone, a blimp and a team bus.
Illustrated mockup of Hometown Huddle, a pink and green activation event with play zones, a learn zone, a give back zone, a blimp and a team bus.

Activation event mockup